Feel-good Fractional Marketing

I help people make change happen; getting unstuck, boosting pipelines, speeding trust with good prospects and helping inhouse teams succeed.

How we can work together

Advisory

Boosting your team to help them focus on the marketing that matters for your business.

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Mentoring

But maybe not the way you know it. For the first-time boss, the lone marketer, or LinkedIn novice.

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Residence

Managing your team or running specific projects. Fractional talent injects fresh energy and perspective.

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Championing people as well as results leaves you stronger after I leave.

Daniel Rendell, Telstra Purple.

“Catherine seems to have a sixth sense when it comes to unearthing issues that are important to a person, project or a company. She is then very adept at distilling a complex situation into a simple problem statement, and coming up with a plan that gets everyone’s buy-in.”

James Frost, Coast Digital.

“Catherine is super creative, highly organised and ruthless with both time and task management. She has a unique ability to cut through the fluff and deliver tangible and actionable results for her clients.”

Manoj Bhatt, Cyberhash.

“….you don’t just get a marketing experience but one which coaches and guides you to where you want to take the business.”

What is fractional marketing?

A flexible way to access big talent.

Bring in part-time experts and get instant access to their skills, perspective and network, without the commitment of full-time hiring.

Great reasons for working fractionally

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Quick action

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An injection of oomph

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Fresh perspectives

And of course, you’re accessing top talent when you need it, at a fraction of the full-time cost.

Not convinced? Take a look at this article for more reasons why hiring fractionally adds up perfectly.

 

Posts I’ve written that people liked

You’ll find more on my LinkedIn Profile:
www.linkedin.com/in/catherinecoale

 

Rewriting the rule book

I was recruiting in 2015 and interviewed someone who arrived wearing a denim jacket. We all loved her and wanted to hire her but were a little perplexed by her choice of casual attire.

It was 2015 (not post pandemic). We were a city-based IT consulting firm and people generally wore suits.

So we asked her why she chose to wear a denim jacket to an interview…

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Worthwhile work experiences

When I was about this age, I had my first work experience and I couldn’t wait.

Two weeks in a local travel agency. And as an added bonus, I got to go with a mate from school.

What we actually got was two weeks of solid filing – paper records into folders and into the huge metal filing cabinets.

All day, every day, the same thing.

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Mighty mentoring on LinkedIn

3 weeks ago my 15 year old son asked if I’d help him set up his LinkedIn profile.

I’ve had a quiet spell on here lately, so this was a good excuse to get in touch with people in my network again and ask a few of you if you would give him a warm welcome.

This is what I noticed…

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The Social Organisation: Research published

If you like to write on LinkedIn, I think there’ll be something useful for you in here.

I’ve reviewed the impact of 288 posts & articles written by 10 people from 4 different business disciplines.

I think we all have an instinctive feel for the etiquette of LinkedIn, but for the first time we’ve been able to evidence it.

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I struck lucky to get my client a collaboration like this

Yes, yes, yes! That’s how I felt when the second text came in on the train this afternoon.

Today I hit the jackpot. The best journey home in a while.

Two brilliant people in my network have agreed to give up their time for a sales coaching programme I’m creating alongside ACT Authentic.

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Brands with the most human connection, thrive.

In the middle of some research… feeding my brain… and came across this 👇👇

With the fourth wave of the industrial revolution already starting, the way people communicate is changing.

Most businesses think that technology alone will keep them thriving.

They can’t be more wrong.

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First conversations are exciting!

Even if we don’t end up working together, I’m confident our conversation will develop your thinking and add some new ingredients to your plans.